---
title: "When to Kill Good Experiments | Skyp GTM"
description: "The hardest part of GTM isn’t knowing what works—it’s knowing what to stop. Startups don’t die from bad ideas.They die from too many decent ones—each..."
canonical: "https://skyp.ai/gtm-newsletter/when-to-kill-good-experiments"
source: "skyp.ai/gtm-newsletter/when-to-kill-good-experiments"
generated: "2026-09-24"
---

# When to Kill Good Experiments | Skyp GTM

> The hardest part of GTM isn’t knowing what works—it’s knowing what to stop. Startups don’t die from bad ideas.They die from too many decent ones—each...

# The Skyp Newsletter

Insights, tips, and strategies for modern AI-powered outreach and sales automation